The business case for Tauranga and the Western Bay of Plenty is very clear. We’re a growing region, for growing businesses. Our newly commissioned 3D animation video of Tauranga showcases opportunities and the region’s competitive business advantages.

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Come to the edge.
We might fall.
Come to the edge.
It’s too high!
COME TO THE EDGE!
And they came,
and we pushed,
and they flew.

Christopher Logue

Fostering Innovation

This theme is about supporting the development of the region’s innovation eco-system. Doing so will assist in creating an entrepreneurial culture and adding value to the region’s primary product base, transforming the Western Bay of Plenty into a high productivity economy that is globally competitive within its market niches.

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A Compelling Destination

This theme is about creating places, facilities, activities and events to turn the Western Bay of Plenty’s lifestyle advantages into a source of competitive advantage in the attraction of skilled and talented people and business.

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A Hub for Skills & Talent

This theme is about developing a highly skilled work force that meets the needs of a competitive, export led economy. It encompasses school and tertiary education, as well as industry-based training and up-skilling.

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Connecting & Collaborating

This theme is about developing the alliances, networks and information flows that will produce results across the entire strategy. It includes developing partnerships between business, the education sector and government.

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Business & Investment Attraction

This theme is about the attraction of investment to the Western Bay sub-region in the form of businesses who gain a competitive advantage from being based here. It includes the development of an FDI strategy to contribute to economic growth.

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